Begin forwarded message:
From: Bald Agency <hello@bald.agency>
Subject: Why $25 Turned into the Best Idea Ever ✨
Date: December 12, 2024 at 11:02:24 AM EST
To: Valle Cristofer <design@cris2fer.com>
OUR MONTHLY MIND SNACK ISSUE #2 |
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✨ Updates
W H A T W E ' V E B E E N U P T O |
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$25 To Get Weird Ever wonder what happens when you give creative people $25 and tell them to try something totally random? MAGIC. CHAOS. POSSIBLY A FEW REGRETS. (Looking at you, super spicy noodle challenge.)
Last month, we turned our team loose with $25 each to explore something they'd never done before.
The results? Pure gold:
🎹 Piano lessons were attempted (Mozart's safe)
🐕 Puppy school was conquered (well, attended)
🛶 Ocean kayaking was mastered (stayed dry, phone survived) 🎪 Balls were juggled (literally) 🍄 Mushrooms were foraged (discovered some, still Googling) 🔮 Pet psychic readings were humored (dog just wants more treats, shocking)
From exploring the back of a garbage van to first-time matcha tastings (verdict: stick to coffee), we've been pushing boundaries and collecting stories. Because we believe getting weird, trying new things, and occasionally making fools of ourselves keeps our creative minds fresh.
The photos and videos? Priceless. The new perspectives? Even better. The spicy noodle aftermath? We don't talk about that. Also. Roll out the red carpet!
Our creative family just got even stronger with four incredible talents joining the team:
⭐ Adam Lichtenstein brings his word wizardry as Senior Copywriter
⭐ Cameron Sherrill joins us with stellar vision as Senior Art Director
⭐ Nicole Jordan steps in as Design Director with knockout expertise
⭐ Jessica Ewald rounds out the crew as Senior Graphic Designer
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✨ Our Two Cents
A D J U S T E D F O R I N F L A T I O N |
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Breaking the Brand Playbook: Lessons from Coca-Cola and Jaguar Recent bold moves from two legacy brands offer a masterclass in strategic disruption. Coca-Cola replaced its heartwarming holiday tradition with AI-generated ads, while Jaguar's new campaign daringly showcases everything except cars. Both choices sparked industry criticism – and both might just be brilliant.Here's why: These aren't merely creative experiments. Coca-Cola's AI pivot supports their broader digital transformation, enabling personalization across twelve markets. Jaguar's avant-garde rebrand paves the way for their all-electric future. In both cases, unexpected creative choices signal fundamental business evolution.The results challenge conventional wisdom. While professionals critique Coca-Cola's AI aesthetics, consumers are engaging strongly. Jaguar's carless campaign sparked debate, but it's successfully turning eyes toward their upcoming design reveal. The lesson? Being disruptive only works when you're doing more than just making noise – you need to pave the way for real change. If you're thinking about shaking things up, here's what matters: Make sure your bold moves align with your overall strategy, launch them when they can support bigger organizational changes, and focus on how they'll impact your audience in the long run, not just the initial buzz they create. After all, sometimes the biggest risk is playing it too safe. |
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🧀 New Work
F R O M T H E S T U D I O |
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The Great American Love Story:
Cheese Gets Its Moment with Midwest Dairy Everyone loves a good cheese pull. You know the one - that satisfying stretch of melted cheese that seems to defy gravity. The universal appeal of cheese became the heart of our recent "Cheesy Season" campaign for Midwest Dairy. We partnered with seven influencers to create a movement that celebrated America's love affair with dairy while educating about sustainability and nutrition. We pulled cheese like Olympic athletes, taste-tested while blindfolded (nailed it), geeked out over melting science, crushed some grilled cheese recipes, dropped cheesy jokes that were so bad they were good, and went full shopaholic at the cheese counter. Zero regrets, maximum cheese. Because if you're not living life on the edge of too much cheese, are you even living? |
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✨ Open Chairs
C O M E W O R K W I T H U S |
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👉 UX/UI Designer
👉 Creative Director (US) |
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💭 Parting Thoughts
T H I N G S W E ' R E C U R R E N T L Y O B S E S S I N G O V E R |
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The galaxy’s a big place.
Make it smaller. 👇 |
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All typos are intentional to make sure you’re paying attention. |
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